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Paid social media advertising campaigns provide unique advantages compared to traditional pay-per-click (PPC) options on Google.

A paid LinkedIn campaign can target people with specific titles, who have specific skills listed, or who have associations with a particular school, company or organization. Facebook offers a full spectrum of options as well, allowing you to target specific geographic areas, age ranges,  gender groups, people with a particular interest and much more.

Social media advertising allows you to target the searcher, not the search term, opening pathways to expand your audience in an entirely new way

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