Social Media Channels
Paid social media advertising campaigns provide unique advantages compared to traditional pay-per-click (PPC) options on Google.
A paid LinkedIn campaign can target people with specific titles, who have specific skills listed, or who have associations with a particular school, company or organization. Facebook offers a full spectrum of options as well, allowing you to target specific geographic areas, age ranges, gender groups, people with a particular interest and much more.
Social media advertising allows you to target the searcher, not the search term, opening pathways to expand your audience in an entirely new way